1. Safety.

Is the toy safe? Are there potential hazards? Is the product too small? Are there sharp edges or loose ties? Is it nontoxic? Will it take
rough treatment? Does it meet Consumer Product Safety Standards? Is there a warranty?

2. Fun

Does it entertain the child? Does it amuse, delight, excite?

3. Age Grading.

Is the product age-appropriate? Does it fit the child's age, skills, and abilities? Will it hold the child’s interest? Will it make the child
happy?

4. Design

Is it easy to use? Does it look good? Does it feel good?

5. Versatility

Is it versatile? Is there more than one use for the product?

6. Durability

Will it last a long time? Children play hard and subject their toys to a lot of abuse and wear.

7. Interesting

Is it enticing? Is it fun to play with? Does it offer an opportunity to learn, and to think? Does it teach about the child’s living
environment?

8. Creativity

Will it expand the child’s creativity?

The right products can expand the child’s imagination in art, crafts, hobbies, language, reading, music, movement, and drama.

9. Usability

Will it frustrate or challenge the child? Does it offer something new to learn, to practice, or try? Will the child know how to use the
product? Or, will it be too difficult to use without adult assistance?

10. Packaging

Does the product match the package and the package match the product?

If the toy does not match ads or packaging it can be disappointing.

Is age-grading clear? Is the item in the store like the product shown in the print or TV advertisement?

11. Personal Values

Will it nurture childhood? Does it help the child express emotions, experience concern for others, practice positive social interaction?
Does it promote wholesome childhood values? Or are there any violent, sexist, or other negative aspects to the product?

12. Educational

What will it teach? Does it expand positive self-esteem, values, understanding, and cultural awareness? Does it offer practice in skill-
building? Eye-hand coordination? Fine and large motor skills? Communication? Does it educate the child about the environment? The
community? The world? History? Computers? Other skills?

13. Maintenance

Can it be cleaned and reused? If it is not washable, can it be cleaned in some practical way?

14. Cost

Is it affordable? Does the price match the value received?